Don’t camouflage skin redness. Treat it!

9

Brand: Rosaliac, La Roche-Posay

Date: January – February 2014

Objectives

 
•Launching the new products, ‘Rosaliac’ from La Roche-Posay;
•Generate impressions and buzz about the Rosaliac range.

Strategy

 
La Roche-Posay has launched a new product on the Romanian market to revive skin care, neutralizing redness. We have developed a strategy to point out to the public the necessity of using the right product for skin problems. Thus, the products have been tested by a number of bloggers and journalists specialized in beauty.

What we have done

 
•Development of campaign mechanism;
•PR campaign, using samples of the product;
•Campaign teasing with macaroons;
•Generate reviews and recommendations.

The WOW

 
•35 online articles;
•18,000 unique visitors;
•40,000 impressions;

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