Brand: Rosaliac, La Roche-Posay
Date: January – February 2014
•Launching the new products, ‘Rosaliac’ from La Roche-Posay;
•Generate impressions and buzz about the Rosaliac range.
La Roche-Posay has launched a new product on the Romanian market to revive skin care, neutralizing redness. We have developed a strategy to point out to the public the necessity of using the right product for skin problems. Thus, the products have been tested by a number of bloggers and journalists specialized in beauty.
What we have done
•Development of campaign mechanism;
•PR campaign, using samples of the product;
•Campaign teasing with macaroons;
•Generate reviews and recommendations.
•35 online articles;
•18,000 unique visitors;