Brand: Vitantis Shopping Center
Date: april – july 2012
Objectives: Promote the commercial gallery, to bring traffic (visitors, physically) to the location.
Strategy: We developed an awareness campaign for the Vitantis Shopping Center; through which we wanted to increase the number of visitors. We implemented an online competition with a strong offline incentive.
Mechanism: Visit Vitantis Shopping Center, take a photo at the panel and upload it with the Facebook app and you can win an iPad 3.
What we have done:
• Develop a new website – www.vitantis.ro – using a new design, that promotes the stores and gallery sales.
• Google Ads campaign;
• Facebook page management and Facebook Ads campaign;
• Facebook cover photo and profile picture;
• Copywriting, Key visual and indoor pannel for offline exposure;
• Press release broadcast;
• Newsletter template desing and broadcast.
THE WOW: Between april and july we have grown the Facebook community from 1450 friends (former profile) to 11.887 fans, out of which, 0.92% have created stories from posts.