“Visit Vitantis Shopping Center and win an IPad3”


Brand: Vitantis Shopping Center

Date: april – july 2012

Objectives: Promote the commercial gallery, to bring traffic (visitors, physically) to the location.

Strategy: We developed an awareness campaign for the Vitantis Shopping Center; through which we wanted to increase the number of visitors. We implemented an online competition with a strong offline incentive.

Mechanism: Visit Vitantis Shopping Center, take a photo at the panel and upload it with the Facebook app and you can win an iPad 3.

What we have done:

• Develop a new website – www.vitantis.ro – using a new design, that promotes the stores and gallery sales.

• Google Ads campaign;

• Facebook page management and Facebook Ads campaign;

• Facebook cover photo and profile picture;

• Copywriting, Key visual and indoor pannel for offline exposure;

• Press release broadcast;

• Newsletter template desing and broadcast.

THE WOW: Between april and july we have grown the Facebook community from 1450 friends (former profile) to 11.887 fans, out of which, 0.92% have created stories from posts.

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