Urban Make-up – see beyond the city appearances!

13

Brand: Vitantis Shopping Center

Date: May 2013

Objectives:

• Promoting & generating traffic in Vitantis Shopping Center;
• Informing the audience about the latest beauty trends for the Summer of 2013;
• Generating feedback about Vitantis Shopping Center.


What we have done:

• Concept & copywriting of campaign;
• Organising a beauty seminar having 4 popular beauty bloggers as speakers;
• Design (Facebook Cover Photo);
• Online & offline PR.


The WOW:

• 14 online articles;
• 74 comments;
• 11,329 unique visitors on articles;
• 14,792 views on articles;
• 67 event participants.

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