“Test for yourself the new foundation cream, Toleriane Teint”

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Client: L’Oreal Romania
Brand: Toleriane Teint, La Roche Posay

Date: March – May 2013

Objectives

 
•Promoting the new Toleriane Teint foundation cream;
•Collecting a data base in order to develop a fast research among future consumers;
•Generating impressions, buzz and word of mouth actions about the launch of the new Toleriane Teint foundation creams.

What we have done

 
Online campaign with 6 beauty bloggers as ambassador. The ambassadors wrote an article about sensitive skin, a product review, and organized two competitions – one for the beauty bloggers and one for readers. The contest for readers was as follows: each reader who wishes to participate will leave one one of the ambassador’s blog, a review of their motivation to test new Toleriane Teint foundation. The contest for bloggers was as follows: those who wish to participate in the competition will have to write an article on their website / personal blog about sensitive skin care or the use of products / background foundation for sensitive skin, then leave a comment with the link of the article that they wrote on the blog of one of the ambassadors, fill out the contest entry form, by clicking the link published by the same ambassador. Only articles that will also be linked in comments will be taken into consideration. The bloggers who win the contest will be able to organize their own competitions for their readers. All winners will receive Toleriane Teint products.

The WOW

 
•47 bloggers engaged in the campaign;
•82 online articles;
•28,410 unique visitors;
•886 comments on the above articles;
•83,270 views – total audience.

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