Period: October 5th, 2013
Increasing the number of visitors at Vitantis Shopping Center;
Emphasizing the idea that at Vitantis Shopping Center are the lowest prices on a wide range of products.
Strategy: Create a big event in order to increase traffic. Organize a dance contest for top dance schools in Bucharest; involving in a contextual way the commercial gallery’s tenants.
Concept: The prices dance
Slogan: At Vitantis, shopping is done in dance rhythms.
At the event 10 dance schools participate (ballroom dance and latino dance), which will compete for the grand prize – a sound system for their school.
Little dancers had to pass two tests: present a dance routine which was representative for their respective schools and the second one, where the dancers randomly picked a product which could be bought in the Vitantis Shopping Center and incorporate it in their dance routine.
What we did:
Campaign concept development
Develope key messages
Key visual development
Engaging dance schools in Bucharest and present the campaign in order to arrange their participation
Media Services : Facebook Ads , Google Adwords & Display
Offline: estimated event traffic: 400 people present
Online: reach for one week campaign of 448.592 users from Bucharest
Tab had 1190 visits
Facebook Ads: 305.329 hits
Google Ads: 143.263 hits
Website visitors : the article about the event had 3510 visits