Social Media for the ‘’Effaclar in high-schools!’’ campaign

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Client: L’Oreal Romania
Brand: La Roche-Posay

Date: October2012

Objectives

 
•Awareness and sales generation;
•Educating the public about the products aimed at acne skin and how to use them;
•Refresh the image of the Effaclar La Roche-Posay products within the target.

Strategy

 
We wanted to create a better way to inform and educate teens and young adults about skincare and what can be done to treat the problems that are very common for their age. That is why we chose to communicate with them through high-schools.

What we have done

 
•Facebook page and My Teen Skin app management;
•Infographic (copywriting and design) about acne skin, tips for people with acne skin and La Roche-Posay products recommendations;
•Sending the infographic to journalists and bloggers.

You can see the info graphic here.

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