“This winter, Vitantis is Santa Claus!”

22

Brand: Vitantis Shopping Center

Date: 2 – 31 december 2012

Objectives:

• Increase brand awareness and sales ganeration;

• Increase customer loyalty;

• Increase traffic in the location.

What we have done:

Campaign concept and copywriting;

Design key visual and adaptation for the promotional materials: flyers, Google Ads, Facebook Ads, layout holiday schedule and newsletter;

Online promotion:

– Newsletters: copywriting and layout;

– Google Ads (Search and Display Network);

- Facebook Ads;

Offline promotion:

– Organising a Christmas gift fair in the comercial gallery, every weekend in December;

- Organising cooking workshops with “Click! poftă bună”, making Christmas dishes;

PR online – send the press releases about the events and reporting the advertising value equivalent;

Radio GoldFM – Contest ”December with story-like discounts”

Mechanism: 3 colums every day. Structure:

The first two, in the morning, contained:

Bilboard IN sponsor: Vitantis Shopping Center presents “December with story-like discounts”

Story with Santa Claus and Vitantis Shoping Center

Bilboard OUT: Vitantis Shopping Center has brought you “December with story-like discounts”.

The winner was announced and entered the show live with the presenter.

The third column contained:

Bilboard IN sponsor: Vitantis Shopping Center presents “December with story-like discounts”

Promo that explains the contest mechanism for the next day.

Billboard OUT: Vitantis Shopping Center has brought you “December with story-like discounts”.

Teasing! Contest Announcement ! Story with Santa! Winner Announcement !

THE WOW:

Offline: Fair with 45 exhibitors;
Offline audience: 1.523.496 people;
Online: 11.634 unique visitors on the Vitantis Shopping Center website;
Social Media: +750 fans on the Vitantis Shopping Center Facebook page;
Radio: Total Radio GoldFM audience, for Bucharest: 32.500 listeners (December) that have sent between 80 and 114 SMS’s each day of the campaign.

let's talk

over a delicious coffee.
We work like caterpillars and shine like butterflies!