Archive for the ‘Digital’ Category

How romanians name their cars

Brand: AutoHut

Date: April 2014

Objective:
– Awareness for AutoHut.ro – online auto parts store.

Strategy:
Generate content and online conversation from a study on how Romanians baptize their cars at least 300 respondents, followed by a PR campaign.

What we have done:
– Contest development;
– Creative – concept & layouts online materials;
– PR – press releases;
– Facebook – content strategy, maintenance page ads;
– Google – ads.

The WOW:
– 500+ respondents;
– 8 articles on blogs.

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Web design development for Europe Direct Centre Bucharest

Objective:
• Design and development of the Europe Direct Bucharest website to meet the following minimum technical requirements:
– flexibility and speed in the process of updating the digital content of the site;
– possibility of accessing and posting fast, anytime, anywhere ( remotely – via Internet ) the documents and information of general interest;
– search engine;
– full CMS platform. Besides common functionality of an advanced content management site should allow subscription to topics of interest for receiving newsletters;
– ensuring optimization services;
– providing monthly or on request Google Analytics or similar , and the number of hits , number of unique users , view site statistics overall popularity and the rating and popularity of each page;
– providing services to prevent and combat security risks;
– quiz / survey – multiple answers ( with possible display of results).

The desigm was conceived to be able to adapt for each type of screen (to take them menus and boxes from edge to edge – width: 100%)

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MyFragrance.ro – The place to buy

Brand: MyFragrance

Date: Octombrie – Noiembrie 2013

Objective:
Developing a concept, a slogan and a visual identity for the MyFragrance brand.

Strategy:
Highlighting the exclusive nature of the products – brought for the first time in Romania.

Concept:
Using elements from the Myfragrance.ro online store we create a feminine silhouette that inspires confidence, elegance, luxury and energy.

Services:
Creative – concept, layout, TV spot storyboard;
Flash banners – design & development.

Spring at Le Premier

Culinary journey around the world

Date: October – November 2013

Objective:
Awareness for Le Premier Restaurant – newly opened in Constanta – and retain target customers.

Strategy: Promoting the local restaurant by organizing recurring events – special themed nights with unique dishes.

Concept: Culinary journey around the world – theme nights with cuisine by Chef Patrizia.

Services: Artwork – concept & layouts, PR – press releases; Facebook – content strategy, maintenance, ads.

Results: Over 100,000 people reached with online and traditional PR. Increasing the number of fans on the Le Premier Facebook page, with 200%.




The Design for the EcceVinum.ro Newsletter

What we did: Web design and responsive programming of the newsletter

Objectives:

Growth of the newsletter opening rate

Customer information on weekly Ecce Vinum activities

Results: Creating a responsive design whose visual best illustrates the Ecce Vinum actions to the targeted clients segment

Facebook app: Vitantis rewords the best holiday photo!

Brand: Vitantis Date: August 2013 Objectives: – Increase brand awareness amongst consumers in Bucharest; – Organic growth of fans in the brand’s Facebook community. Strategy: – We strengthened the relationship between Vitantis and their clients through social media, in the summer period – when the traffic is slowing down – by way of organizing a holiday prize draw. Facebook App: – Concept and copywriting – Facebook application development (web design and web development).

Each type of complexion deserves perfect hydration

Brand: Moisture Match – Garnier

Date: July – August 2013

Objectives

 
•Promoting the new Garnier, Moisture Match, creams;
•Generating impressions and buzz about the new Garnier moisturizing creams.

Strategy

 
Garnier launched a line of moisturizing creams for different types of skin. We developed a strategy through which to educate our target audience with the help of Social Media about which product to use best for their skin type. The way we did it was to have a group of beauty bloggers. Following their reviews and the contests organized on each blog, we gathered all the online interactions under #MoistureMatchRO.

What we have done

 
•Campaign mechanism;
•Online campaign with 5 beauty bloggers as ambasadors;
•Facebook app to display the photos from Instagram;
•Tagboard to monitor the #moistureMatcRo hashtag.

The WOW

 
•5 bloggers engaged in the campaign;
•12 online articles;
•15.370 unique visitors;
•19,738 views – total audience;
•177 comments on the above articles;
•88 posts on Facebook with the #MoistureMatchRo hashtag;
•83 photos on Intagram with the #MoistureMatchRo hashtag;
•17 posts on Twitter with the #MoistureMatchRo hashtag;
•25 reviews from the winners on the Garnier Facebook page.

Facebook app: Miss & Mister Prichindel

Brand: Vitantis

Objectives:
– Increase brand awareness amongst consumers in Bucharest;
– Organic growth of fans in the brand’s Facebook community.

Strategy:

– Acknowledging the shopping center as a destination for the whole family – by organizing a beauty pageant for children.

Facebook App:
– Concept and copywriting
– Application development (web design și web development).

Results:
– Participants: 140
– Reach: 217.440
– New organic fans: 1.027

Brand Identity, Web design & development

Brand: HR Twinning

Objectives: Developing a brand identity and a community website for the HR representatives from the European Non-Profit Organisations. The community is an european project of Young Initiative Association.

Website: hrtwinning.eu
Webdesign & Webdevelopment of a social website in wich the users register their accounts, register their organisations, share good practices in the HR field, among other users, and start discussions with other users on the website’es forum.

Techinal details:
– CMS platform, WordPress
– Responsive layout
– Front-end publishing posts, posts editing, and profile, organisation page editing

Brand identity:
– Developing the HR Twinning logo starting from the following values: Share, Learn, Improve

 

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