Archive for the ‘Creative’ Category

How romanians name their cars

Brand: AutoHut

Date: April 2014

Objective:
– Awareness for AutoHut.ro – online auto parts store.

Strategy:
Generate content and online conversation from a study on how Romanians baptize their cars at least 300 respondents, followed by a PR campaign.

What we have done:
– Contest development;
– Creative – concept & layouts online materials;
– PR – press releases;
– Facebook – content strategy, maintenance page ads;
– Google – ads.

The WOW:
– 500+ respondents;
– 8 articles on blogs.

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Web design development for Europe Direct Centre Bucharest

Objective:
• Design and development of the Europe Direct Bucharest website to meet the following minimum technical requirements:
– flexibility and speed in the process of updating the digital content of the site;
– possibility of accessing and posting fast, anytime, anywhere ( remotely – via Internet ) the documents and information of general interest;
– search engine;
– full CMS platform. Besides common functionality of an advanced content management site should allow subscription to topics of interest for receiving newsletters;
– ensuring optimization services;
– providing monthly or on request Google Analytics or similar , and the number of hits , number of unique users , view site statistics overall popularity and the rating and popularity of each page;
– providing services to prevent and combat security risks;
– quiz / survey – multiple answers ( with possible display of results).

The desigm was conceived to be able to adapt for each type of screen (to take them menus and boxes from edge to edge – width: 100%)

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MyFragrance.ro – The place to buy

Brand: MyFragrance

Date: Octombrie – Noiembrie 2013

Objective:
Developing a concept, a slogan and a visual identity for the MyFragrance brand.

Strategy:
Highlighting the exclusive nature of the products – brought for the first time in Romania.

Concept:
Using elements from the Myfragrance.ro online store we create a feminine silhouette that inspires confidence, elegance, luxury and energy.

Services:
Creative – concept, layout, TV spot storyboard;
Flash banners – design & development.

Spring at Le Premier

Culinary journey around the world

Date: October – November 2013

Objective:
Awareness for Le Premier Restaurant – newly opened in Constanta – and retain target customers.

Strategy: Promoting the local restaurant by organizing recurring events – special themed nights with unique dishes.

Concept: Culinary journey around the world – theme nights with cuisine by Chef Patrizia.

Services: Artwork – concept & layouts, PR – press releases; Facebook – content strategy, maintenance, ads.

Results: Over 100,000 people reached with online and traditional PR. Increasing the number of fans on the Le Premier Facebook page, with 200%.




#butterfly4autism

Date: 9-10 October 2013

Objective: Raising awareness for Învingem Autismul Association, an NGO started in 2009 that is run by 50 volunteers.

Strategy: Promoting a social cause through a digital event, Internet & Mobile World, where the agency was a partner, handling the blogger relations and live blogging.

Concept: Butterfly 4 autism. The butterfly is a symbol of life, a symbol of the transformations a person must go through to find his balance and discover the beauty of life. It is not by accident that the butterfly is our agency’s logo, and we support the children in the Învingem Autismul Association and their passions.

Mechanism: Each photo with the butterfly logo uploaded to social networks with the campaign hash tag became a donation for the Învingem Autismul Association. The donation consists in supplies for painting and creating handmade objects.

Results: 38.000 people reached through Social Media, in two days. The supplies (watercolors, plasticine, brushes, markers, crayons) were donated by Butterfly Media Group.
Twitter campaign reach report.



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The Design for the EcceVinum.ro Newsletter

What we did: Web design and responsive programming of the newsletter

Objectives:

Growth of the newsletter opening rate

Customer information on weekly Ecce Vinum activities

Results: Creating a responsive design whose visual best illustrates the Ecce Vinum actions to the targeted clients segment

At Vitantis, Shopping is Made in Dancing Rhythms

Campaign Summary

Period: October 5th, 2013

Objectives:

Increasing the number of visitors at Vitantis Shopping Center;

Emphasizing the idea that at Vitantis Shopping Center are the lowest prices on a wide range of products.

Strategy: Create a big event in order to increase traffic. Organize a dance contest for top dance schools in Bucharest; involving in a contextual way the commercial gallery’s tenants.

Concept: The prices dance

Slogan: At Vitantis, shopping is done in dance rhythms.

Mechanism:

At the event 10 dance schools participate (ballroom dance and latino dance), which will compete for the grand prize – a sound system for their school.

Little dancers had to pass two tests: present a dance routine which was representative for their respective schools and the second one, where the dancers randomly picked a product which could be bought in the Vitantis Shopping Center and incorporate it in their dance routine.

What we did:

Campaign concept development

Develope key messages

Key visual development

Engaging dance schools in Bucharest and present the campaign in order to arrange their participation

Campaign implementation

PR services

Media Services : Facebook Ads , Google Adwords & Display

Jury selection

Project management

Results:

Offline: estimated event traffic: 400 people present

Online: reach for one week campaign of 448.592 users from Bucharest

Tab had 1190 visits

Facebook Ads: 305.329 hits

Google Ads: 143.263 hits

Website visitors : the article about the event had 3510 visits

Facebook app: Vitantis rewords the best holiday photo!

Brand: Vitantis Date: August 2013 Objectives: – Increase brand awareness amongst consumers in Bucharest; – Organic growth of fans in the brand’s Facebook community. Strategy: – We strengthened the relationship between Vitantis and their clients through social media, in the summer period – when the traffic is slowing down – by way of organizing a holiday prize draw. Facebook App: – Concept and copywriting – Facebook application development (web design and web development).

Each type of complexion deserves perfect hydration

Brand: Moisture Match – Garnier

Date: July – August 2013

Objectives

 
•Promoting the new Garnier, Moisture Match, creams;
•Generating impressions and buzz about the new Garnier moisturizing creams.

Strategy

 
Garnier launched a line of moisturizing creams for different types of skin. We developed a strategy through which to educate our target audience with the help of Social Media about which product to use best for their skin type. The way we did it was to have a group of beauty bloggers. Following their reviews and the contests organized on each blog, we gathered all the online interactions under #MoistureMatchRO.

What we have done

 
•Campaign mechanism;
•Online campaign with 5 beauty bloggers as ambasadors;
•Facebook app to display the photos from Instagram;
•Tagboard to monitor the #moistureMatcRo hashtag.

The WOW

 
•5 bloggers engaged in the campaign;
•12 online articles;
•15.370 unique visitors;
•19,738 views – total audience;
•177 comments on the above articles;
•88 posts on Facebook with the #MoistureMatchRo hashtag;
•83 photos on Intagram with the #MoistureMatchRo hashtag;
•17 posts on Twitter with the #MoistureMatchRo hashtag;
•25 reviews from the winners on the Garnier Facebook page.

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