Archive for the ‘BTL’ Category

Open doors week la ETAGE

Brand: ETAGE

Date: June 2014

Objective:
– Increase sales and awareness in Bucharest.

Strategy:
Generate sales and awareness through a period of special discounts offered in the ETAGE showroom: The Open Week.

What we have done:
– Contest development;
– Creative – concept & layouts for banners, OOH designs, cover photo and flyers;
– PR – press releases;
– Facebook – content strategy, maintenance page ads;
– Google – Ads.

The WOW:
– 20 articles in online media;
– 3 articles in print media;
– 500.000+ social network impressions for the ETAGE brand.

SPDE

Don’t camouflage skin redness. Treat it!

Brand: Rosaliac, La Roche-Posay

Date: January – February 2014

Objectives

 
•Launching the new products, ‘Rosaliac’ from La Roche-Posay;
•Generate impressions and buzz about the Rosaliac range.

Strategy

 
La Roche-Posay has launched a new product on the Romanian market to revive skin care, neutralizing redness. We have developed a strategy to point out to the public the necessity of using the right product for skin problems. Thus, the products have been tested by a number of bloggers and journalists specialized in beauty.

What we have done

 
•Development of campaign mechanism;
•PR campaign, using samples of the product;
•Campaign teasing with macaroons;
•Generate reviews and recommendations.

The WOW

 
•35 online articles;
•18,000 unique visitors;
•40,000 impressions;

Spring at Le Premier

Culinary journey around the world

Date: October – November 2013

Objective:
Awareness for Le Premier Restaurant – newly opened in Constanta – and retain target customers.

Strategy: Promoting the local restaurant by organizing recurring events – special themed nights with unique dishes.

Concept: Culinary journey around the world – theme nights with cuisine by Chef Patrizia.

Services: Artwork – concept & layouts, PR – press releases; Facebook – content strategy, maintenance, ads.

Results: Over 100,000 people reached with online and traditional PR. Increasing the number of fans on the Le Premier Facebook page, with 200%.




#butterfly4autism

Date: 9-10 October 2013

Objective: Raising awareness for Învingem Autismul Association, an NGO started in 2009 that is run by 50 volunteers.

Strategy: Promoting a social cause through a digital event, Internet & Mobile World, where the agency was a partner, handling the blogger relations and live blogging.

Concept: Butterfly 4 autism. The butterfly is a symbol of life, a symbol of the transformations a person must go through to find his balance and discover the beauty of life. It is not by accident that the butterfly is our agency’s logo, and we support the children in the Învingem Autismul Association and their passions.

Mechanism: Each photo with the butterfly logo uploaded to social networks with the campaign hash tag became a donation for the Învingem Autismul Association. The donation consists in supplies for painting and creating handmade objects.

Results: 38.000 people reached through Social Media, in two days. The supplies (watercolors, plasticine, brushes, markers, crayons) were donated by Butterfly Media Group.
Twitter campaign reach report.



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At Vitantis, Shopping is Made in Dancing Rhythms

Campaign Summary

Period: October 5th, 2013

Objectives:

Increasing the number of visitors at Vitantis Shopping Center;

Emphasizing the idea that at Vitantis Shopping Center are the lowest prices on a wide range of products.

Strategy: Create a big event in order to increase traffic. Organize a dance contest for top dance schools in Bucharest; involving in a contextual way the commercial gallery’s tenants.

Concept: The prices dance

Slogan: At Vitantis, shopping is done in dance rhythms.

Mechanism:

At the event 10 dance schools participate (ballroom dance and latino dance), which will compete for the grand prize – a sound system for their school.

Little dancers had to pass two tests: present a dance routine which was representative for their respective schools and the second one, where the dancers randomly picked a product which could be bought in the Vitantis Shopping Center and incorporate it in their dance routine.

What we did:

Campaign concept development

Develope key messages

Key visual development

Engaging dance schools in Bucharest and present the campaign in order to arrange their participation

Campaign implementation

PR services

Media Services : Facebook Ads , Google Adwords & Display

Jury selection

Project management

Results:

Offline: estimated event traffic: 400 people present

Online: reach for one week campaign of 448.592 users from Bucharest

Tab had 1190 visits

Facebook Ads: 305.329 hits

Google Ads: 143.263 hits

Website visitors : the article about the event had 3510 visits

Urban Make-up – see beyond the city appearances!

Brand: Vitantis Shopping Center

Date: May 2013

Objectives:

• Promoting & generating traffic in Vitantis Shopping Center;
• Informing the audience about the latest beauty trends for the Summer of 2013;
• Generating feedback about Vitantis Shopping Center.

What we have done:

• Concept & copywriting of campaign;
• Organising a beauty seminar having 4 popular beauty bloggers as speakers;
• Design (Facebook Cover Photo);
• Online & offline PR.

The WOW:

• 14 online articles;
• 74 comments;
• 11,329 unique visitors on articles;
• 14,792 views on articles;
• 67 event participants.

“This winter, Vitantis is Santa Claus!”

Brand: Vitantis Shopping Center

Date: 2 – 31 december 2012

Objectives:

• Increase brand awareness and sales ganeration;

• Increase customer loyalty;

• Increase traffic in the location.

What we have done:

Campaign concept and copywriting;

Design key visual and adaptation for the promotional materials: flyers, Google Ads, Facebook Ads, layout holiday schedule and newsletter;

Online promotion:

– Newsletters: copywriting and layout;

– Google Ads (Search and Display Network);

– Facebook Ads;

Offline promotion:

– Organising a Christmas gift fair in the comercial gallery, every weekend in December;

– Organising cooking workshops with “Click! poftă bună”, making Christmas dishes;

PR online – send the press releases about the events and reporting the advertising value equivalent;

Radio GoldFM – Contest ”December with story-like discounts”

Mechanism: 3 colums every day. Structure:

The first two, in the morning, contained:

Bilboard IN sponsor: Vitantis Shopping Center presents “December with story-like discounts”

Story with Santa Claus and Vitantis Shoping Center

Bilboard OUT: Vitantis Shopping Center has brought you “December with story-like discounts”.

The winner was announced and entered the show live with the presenter.

The third column contained:

Bilboard IN sponsor: Vitantis Shopping Center presents “December with story-like discounts”

Promo that explains the contest mechanism for the next day.

Billboard OUT: Vitantis Shopping Center has brought you “December with story-like discounts”.

Teasing! Contest Announcement ! Story with Santa! Winner Announcement !

THE WOW:

Offline: Fair with 45 exhibitors;
Offline audience: 1.523.496 people;
Online: 11.634 unique visitors on the Vitantis Shopping Center website;
Social Media: +750 fans on the Vitantis Shopping Center Facebook page;
Radio: Total Radio GoldFM audience, for Bucharest: 32.500 listeners (December) that have sent between 80 and 114 SMS’s each day of the campaign.

“Help put a child with autism through school”

Date: 15 september 2012 – 13 october 2012

Objectives:

• Creating a favorable image within the target group;

• Generate traffic at the location;

• Awareness.

Social cause: fundraise at least 30.000 euro by the 14th of october to support the kids at the Defeat Autism center. Mobilising people to convince the authorities to support at a national level, autism services at a decent quality.

Mechanism: Donate 2 euro through SMS now, during the campaign, and “Help a chid with autism go to school!”

What we have done:

PR: organising four events in the comercial gallery at Vitantis Shopping Center, inviting jouurnalists and bloggers; sending the press release and follow-up.

Design and copywriting (key visual, adapting the messages to the promotional channels used).

Media coverage (online, TV, print, radio, indoor and outdoor).

Managing communication on Social Media channels.

Promoting the event in the shopping center’s newsletter.

THE WOW:

PR: 61 articles, with a total audience of 1.375.700 unique visitors and 4.950.000 pageviews.

Social Media: developing a Facebook community and an increase in engagement rate by 45%. The Vitantis Shopping Center brand was mentioned in over 56 Facebook posts, that generated 5.628 likes, 236 comments and 1.060 shares, which, in turn, also had likes and comments.

Radio: announcing the campaign during interviews, that had a total audience of 1.377.000 listeners.

TV: airing the campaign spot 115 times, in 16 types of shows with a total audience of 6.668.896 viewers; 6 reports with events from the location, and anouncing in 4 shows the activities carried out with a total audience of 802.944 viewers. Click to see the campaign spot.

Print: total audience of 1.784.000 viewers.

“Visit Vitantis Shopping Center and win an IPad3”

Brand: Vitantis Shopping Center

Date: april – july 2012

Objectives: Promote the commercial gallery, to bring traffic (visitors, physically) to the location.

Strategy: We developed an awareness campaign for the Vitantis Shopping Center; through which we wanted to increase the number of visitors. We implemented an online competition with a strong offline incentive.

Mechanism: Visit Vitantis Shopping Center, take a photo at the panel and upload it with the Facebook app and you can win an iPad 3.

What we have done:

• Develop a new website – www.vitantis.ro – using a new design, that promotes the stores and gallery sales.

• Google Ads campaign;

• Facebook page management and Facebook Ads campaign;

• Facebook cover photo and profile picture;

• Copywriting, Key visual and indoor pannel for offline exposure;

• Press release broadcast;

• Newsletter template desing and broadcast.

THE WOW: Between april and july we have grown the Facebook community from 1450 friends (former profile) to 11.887 fans, out of which, 0.92% have created stories from posts.

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